Our story
Learn about Generation earth, the sustainable company committed to providing eco-friendly packaging solutions to businesses and individuals.
It started with a bin bag that lied.
“Biodegradable,” said the label. Landfill, said the science. So we — Taswell Ltd, a small UK team with a compost heap and a grudge — decided to make bags that actually break down: certified OK compost HOME by TÜV AUSTRIA, made with plant-based cornstarch, and strong enough for the wet, weird reality of a kitchen caddy.
Reggie Recycle and Leafy Luna joined along the way. One digs through bins, one grows things out of them. Between them, they keep us honest…
The mission, minus the sermon
Make the compostable choice the easy choice. No greenwash, no guilt trips. Just bags that do their job, then quietly become soil.

Tiny bags, big rot, soil for the next thing. That’s the whole plan.
Now the fun bit
Find your bag in about 60 seconds.
Quick quiz, honest answers, the right kit for your kitchen.
