18 May 2026
The short answer
The easiest way to use fewer plastic bags at home is not a heroic speech. It is a better system by the door, under the sink and beside the caddy.
09:10
Translation: stop relying on memory. Memory is where reusable bags go to retire.
09:13
Make the better choice the easy choice.
The boring bits work
Keep reusable bags where you actually leave the house: coat hooks, the car boot, the pram, the bike basket. Not in a cupboard called good intentions.
09:20
Use what you already have first. Reusing a plastic bag is better than buying a new thing just to feel tidy.
09:28
For food waste, use a liner that fits the caddy and suits your local route. The council bin checker is built for that exact job.
09:34
Where Generation earth fits
We are not here to replace every bag in your life. We are here for the messy kitchen jobs where a proper compostable caddy liner makes sense.
09:42
If you are ready to swap that part of the routine, find the right bag and keep the rest of the system simple.
09:47